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CaseStudy

CaseStudy

Breakthroughs In Automotive Digital Marketing

Qvale Auto Group
  • 5 Dealership Locations
  • Last 4 Months of 2020 vs. First 4 Months of 2021

Analysis

  • Team = No internal buy-in/Adoption
  • Customer Satisfaction =Less than ideal
  • Revenue = Stagnant
  • Operational Gross = Stagnant
  • Expenses = Increasing
What we look for in technology partners
  • Creates a unique experience for the consumer (service or sales).
  • Has robust reporting mechanism.
  • Must be incentive-driven to incorporate a pay plan around.

What We Look For

Pay Plans

Advisor Comission Structure
  • Operational Hours & Gross - 50%
  • Tool Utilization & CSI - 50%

Pay Plans

Advisor Comission Structure
  • Operational Hours & Gross - 50%
  • Tool Utilization & CSI - 50%

The Solution

What did we do differently to change?

  • Implemented a new pay structure.
  • Flat rates don’t work!
  • Looked into Productivity and Efficiency of each location
  • If you’re not being productive, you’re not being efficient.
  • Instead of increasing expenses, leverage technology to improve efficiency.

The Road to Success Narrows.

Geno Walsh

The Road to Success Narrows.

Geno Walsh

Success Metric

Increase In CSI Scores

Success Metric

Increase In CSI Scores

Results

Increase In Revenue

Results

Increase In Revenue

Solutions

Company

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