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CaseStudy

CaseStudy

Breakthroughs In Automotive Digital Marketing

Qvale Auto Group​
  • 5 Dealership Locations​
  • Last 4 Months of 2020​ vs. First 4 Months of 2021

Analysis

  • Team = No internal buy-in/Adoption​
  • Customer Satisfaction =Less than ideal​
  • Revenue = Stagnant​
  • Operational Gross = Stagnant​
  • Expenses = Increasing
What we look for in technology partners​
  • Creates a unique experience for the consumer (service or sales).​
  • Has robust reporting mechanism.​
  • Must be incentive-driven to incorporate a pay plan around.​

What We Look For

Pay Plans

Advisor Comission Structure
  • Operational Hours & Gross​ - 50%
  • Tool Utilization & CSI​ - 50%

Pay Plans

Advisor Comission Structure
  • Operational Hours & Gross​ - 50%
  • Tool Utilization & CSI​ - 50%

The Solution

What did we do differently to change?​

  • Implemented a new pay structure.
  • Flat rates don’t work!​
  • Looked into Productivity and Efficiency of each location​
  • If you’re not being productive, you’re not being efficient.​
  • Instead of increasing expenses, leverage technology to improve efficiency. ​

The Road to Success Narrows.​

Geno Walsh​

The Road to Success Narrows.​

Geno Walsh​

Success Metric

Increase In CSI Scores

Success Metric

Increase In CSI Scores

Results

Increase In Revenue

Results

Increase In Revenue

Solutions

Company

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