Five Top Ways To Market Your Service Department

Effectively marketing and advertising your service department is part of building your volume in this highly competitive market. Without strategic planning and the proper execution of a marketing plan, you could lose your customer base to the competition. So, how do you differentiate your business from the other service department right down the road?  1) […]

Famous People In Automotive History

You probably already know or have heard about some of the most famous people in the world. However, we thought we would clue you in on some of the most famous people in the automotive industry. 1.) Mary Anderson (Windshield Wiper) While you’re sloshing around the next time while driving in some heavy rain, think […]

Five Common Marketing Mishaps

Business owners know everything there is to know about cars, but when it comes to marketing, they’re often relying on others or simple guesswork. Here are some marketing snafus that are regrettably too widespread in today’s car industry. Hopefully you can sidestep these potentially catastrophic marketing mistakes by reading these five dilemmas, as well as […]